The Art Of .Combat (Ancient Wisdom For The New Economy)

By: McCarthy, Shawn P.

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006820: Dustjacket now protected by a new Brodart Mylar Cover. BRAND NEW. Scarce, Out Of Print, Book. Boards and pages are clean, unmarked, bright, tightly bound and sharp cornered. "A tactical field guide to the landscape of the e-business world. The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce - leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard) .": 7.5 x 8.75 in.: 238 pages

Title: The Art Of .Combat (Ancient Wisdom For The New Economy)

Author Name: McCarthy, Shawn P.

Categories: General, General,

Edition: Presumed First Edition

Publisher: John Wiley & Sons Inc: 2001

ISBN Number: 0471415197

ISBN Number 13: 9780471415190

Binding: Hard Cover

Book Condition: New in New Dust Jacket

Store ID: 006820

Keywords: Business Internet Warfare Competition Strategy